The Agency
Get in touch: hello@bsdgp.com
Our Mission
We serve globally minded organizations at the intersection of cross-border strategy, digital marketing, and brand storytelling. Our clients come to us when the stakes are high—when they need to connect with new markets, reposition themselves internationally, or communicate with clarity across languages and cultures.
Our Journey
BSDG Partners began in 2015, advising institutions and businesses navigating U.S.-China relations and international public affairs. Our unique ability to bridge East and West, business and policy, communications and impact, led to long-term partnerships with high-level clients. As we evolved to serve a broader global mandate—spanning technology, telecom, development, and more—we adopted the BSDG Partners identity to reflect this expanded vision.
Our clients include multinational firms and tech startups
We’ve had the privilege of supporting global leaders across:
- Consumer electronics and smart devices
- International telecom and MVNO providers
- Aviation and aerospace technology firms
- Trade and industry associations
- International development organizations
- Heavy equipment and industrial manufacturers
Our clients value our discretion, senior-led delivery model, and ability to produce
measurable, strategic results across global markets.
Our Services
BSDG delivers integrated, modular services tailored for global expansion. From strategy to execution, we combine insight, creativity, and digital expertise to help clients enter new markets, engage target audiences, and scale internationally. All projects are senior-led and structured for collaboration and agility.
Global and Cross-Border Strategy
BSDG delivers integrated, modular services tailored for global expansion.
We help organizations shape their international presence and
positioning:
- End-to-end go-to-market planning for new regions
- Cultural insights to refine brand positioning across borders
- Message localization and narrative adaptation
- Market-specific audience research and stakeholder mapping
- Campaign rollout plans aligned to local market dynamics
Digital Marketing & Advertising
We plan and execute full-funnel digital campaigns across global platforms:
- Paid media campaigns across Google, Meta, LinkedIn, YouTube, and other regional platforms across the Middle East, Africa, and Latin America
- Search engine marketing (SEM) and account-basedmarketing (ABM)
- Media buying strategies tailored to each region
- Funnel design, retargeting, and marketing automation
- Ongoing creative localization and A/B testing optimization
Creative & Content Strategy
We believe good strategy demands great storytelling:
- Creative direction for campaigns and brand rollouts
- Design and production of digital assets: ads, videos, websites, decks
- Executive communications and thought leadership programs
- UX/UI consultation for websites and digital experiences
- Messaging architecture and tone-of-voice development
Analytics & Optimization
Our work is measurable, data-driven, and always improving:
- Real-time dashboards with campaign KPIs
- Conversion tracking and attribution modeling
- Multivariate testing for content and creative
- Strategic reviews to assess ROI and guide future investment
Whether you're entering new markets, scaling digital operations, or crafting a cross-border narrative, BSDG Partners is your trusted ally
in global strategy and execution.
Get in touch: hello@bsdgp.com